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“Crowbar Award Tips & Points”
January 08, 12:28 pm
Filed under: Award / Competitions

…this is what I heard… 

10 Questions shared 
by Calvin Soh, President of Fallon Asia

1  When to keep it simple?
2  When to add another Layer?
3  When to craft a classic
4  When to use typo
5  When to use illustration
6  Must an ad know graphic design?
7  When to break out?
8  Stay hungry, foolish & humble
9  How much do you want it?

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Inspirational Talk on Advertising
by Ng Thian it, Exec CD of Mc Cann Erickson

Keywords Used as a Checklist
>  IDEA – CRAFTING – ORIGINALITY – INSIGHT – THINKING OUT OF THE BOX – START GROWING NOW

Try Writing Words from the Product
>  find a villain
>  tell the truth & run
>  does the medium lend itself to your message
>  be proactive
>  coax an interesting visual out of your product
>  wit initiates participation

3  KISS – Keep It Simple Silly
> cos when we love our work, we can be over-protective!

Question to Ask
>  will we send a postcard or letter?
>  never have them fight – Image or Copy, choose one to emphasize